Imagine it is the 1990’s and a group of economists and scholarly types were asked what the best encyclopedia in 2010 would be: Microsoft Encarta vs. Wikipedia. We would all say that is obvious: Microsoft Encarta, an encycylopedia created by a high powered, high paid, group of scholars, but we, and the economists et al, would be wrong. Wikipedia is the best encyclopedia ever created, but it is created by a group of volunteers who have given hours and hours to its creation.
This example illustrates the power of motivation 3.0–motivation generated by inspiration et al vs. motivation 2.0–motivation generated by the carrot aka incentive based via money or other perks. David Shenk in his book: The Genius in All of Us does a profound job of illustrating to us this new found revelation: inspired motivation can truly move mountains.
As I continue to venture deeper and deeper into the adventure that is coaching, I find the scientific evidence for why coaching is important and why it works to be encouraging, fascinating, and powerful.